Why are we the Lorelei Boutique...

The inspiration for the Lorelei Boutique, Tempe, AZ, store name.

The inspiration for the Lorelei Boutique, Tempe, AZ, store name.

Calling my store Lorelei Boutique was easy.

I wanted to reflect the spirit of uniqueness and beauty ... like my mom, my girl, and the many other incredible women I've had the privilege to know.

The legend of the Siren Lorelei on the River Rhine is varied, as fairy tales often are. My German grandfather was enchanted with it and when his first daughter was born, he chose the name for her. And when I had my daughter and saw that she had the "chimple" like me and my mother, it was only fitting that the name carry on in our family.

Come see us in Tempe, AZ, and check out the beautiful clothing, jewelry and handbags we've selected!

Love,
Jules

Posted on October 5, 2014 .