We've begun...

Construction has started in Tempe, Arizona on the new Lorelei Boutique store! Can't wait to open my store October 1, 2014.

Construction has started in Tempe, Arizona on the new Lorelei Boutique store! Can't wait to open my store October 1, 2014.

Twenty-two years ago, I took my BA degree in Journalism and packed up my Nissan Sentra and a U-Haul with the help of my dear mama and headed to a world unknown -- Lake Havasu City -- where I gained a job as the police and city beat reporter for the then-biweekly newspaper. Not to use a cliche, but I will, because I like cliches -- I was living on a hope and a prayer.

Little did I know then how much that one big risk would mean for many years to come. At the time it was a job. In a place where I knew no one except the wonderful man who gave me the opportunity. And an important one since it was my first position out of college and in the area I was passionate about. I will always be grateful for that start -- giving me the confidence to be on my own and eventually leading me through a career that would take me various places ... Denver, South Bend, Florham Park. Not to mention, bringing me to the place where I found the love of my life, my dear George.

Flash forward to 2014 and I am so happy to say I'm going for it once again. Another cliche weighs heavy on this heart: Life's too short.

Sometimes, you just have to stop and think about what you really should be doing. For me, it's opening my own business -- not in PR or Communications -- but in something that I've loved as much. Because, if you look good, you feel good. And if you feel good, you can do anything. Yes, I believe that. Getting your style on will give you so much more confidence when you walk into that next big thing, whatever it may be.

So, it is with that in mind, I am so excited to open Lorelei Boutique, right here in what I now I call my hometown of Tempe.

"The most courageous act is still to think for yourself. Aloud." -- Coco Chanel

Yes, those who know me well, know that I think Aloud more often than not.

I hope to see you all very soon at my store. And if you’re not in town, please come by when you ever get to Phoenix, or call me and I'll gladly place an order.    

Opening Oct. 1 with a cocktail reception to follow soon thereafter. Details to come!

Love,

Jules 

 

Posted on August 27, 2014 .